20 August 2026
Florence
The challenge of the Menswear and Childrenswear shows Pitti Immagine Uomo and Pitti Immagine Bimbo in Florence have beaten Covid 1 - 0. Almost six hundred exhibitors took part in the event, held between Tuesday 11 and Thursday 13 January, which showcased next winter’s ready-to-wear menswear collections against the splendid setting of the Fortezza da Basso. A veritable “Fashion Machine” which took the risk of opening and despite everything was a triumph! With the support and determination of the Agostino Poletto, general manager at Pitti Immagine, Pitti Uomo not only injected energy and re-awoke the desire for fashion, it also projected an important message of confidence and future possibilities. Confirmation that Italian energy and entrepreneurship is still a winning combination. The event was held intentionally in person, safely and in accordance with vaccination protocols, the spaces full but orderly. There was great interest in this event on the fashion calendar, and much excitement about the situation. It certainly exceeded all expectations, with 30% of the foreign visitors present from 60 countries worldwide. Approximately 8,000 people are estimated to have attended over the three days.
EDITION 101: A FULLY SAFE BLAST OF FASHION
Will Pitti Filati, which runs from 2 to 4 February at Stazione Leopolda be as exciting and fortunate? At Palazzo Castri we certainly hope so, because the three-day fashion event that opened the 2022 season gave us hope and made our wonderful Renaissance city of Florence a feast for the eyes.
The 101st edition was perfect proof that Italian fashion can deal with the pandemic, with carefully tested access protocols and its ability to attract an international market. Made in Italy met all the expectations, and more.
NOT JUST FASHION SHOWS - FASHION LIFESTYLE
The mood in Florence was unique during the event. The celebration of fashion and beauty could be felt on the streets, with the numbers of people, hospitality bookings, and presence of vitality and “work” in the city which is gearing up for a rebirth. Photographers, technicians, Italian and foreign designers, professionals and representatives of Top Fashion were everywhere.
We wondered for fun what trend a modern David by Donatello would have chosen. He is after all an exceptional model and icon for the models who walked the catwalk at Pitti Immagine, with his long hair, enigmatic and focused gaze, and laurel headgear. What look and style would this biblical hero symbolising the triumph of reason over brutality and the irrational have worn and charmed us with? Fantastic Classic, Dynamic Attitude, Super Styling or Sustainable Style?
Those who treated themselves with a stay here at Palazzo Castri for the event enjoyed the occasion with us. We look forward to welcoming you here for the new fashion season in Florence, at Pitti Immagine Filati from 2 to 4 February 2022, Pitti Immagine Uomo and Bimbo in June 2022 and Pitti Fragranze in September 2022.
